From ESG-minded hotels to trains serving proximity tourism to cruises aiming for zero emissions, the future for industry players is bright. Or, in fact, green.

The declinations of responsible tourism around the world are many and varied. From the closest to the farthest, from the most challenging to the most relaxing, they meet everyone's ...

The most prestigious Italian and foreign tour operators, chains, and other players in the supply chain are organizing sustainable and 'carbon neutral' trips and proposing many inte ...

Learning how to make honey in a farm, participating in the olive harvest and having your own personalized bottle are just a few examples of new slow proposals.

The participation of regions, cities, consortia and operators of all kinds confirms the well-deserved reputation of the Milanese event as the world's most important platform for ma ...

TikTok, the leading platform for short videos, will be among the key players in the Bringing Innovation Into Travel format, which will present an innovative perspective on the rela ...

As ITA' s Italian-blue airplanes are getting ready to reach more and more destinations, European and global carriers are bringing their news to Bit. Train, the green means of trans ...

From the Basilian Way and the Kalabria Coast to Coast in Calabria, the Via Regina or the Green Trail of the Oglio in Lombardy, the Bel Paese has all it needs to compete with Europe ...

If not exactly extreme, they are at least challenging. These are the trendiest outdoor activities of 2022-23. The Bit Observatory's monitoring on ENIT and Federturismo data for the ...

Between coasts and hinterlands, the region's slow tourism meets the needs of all target groups. And at the fair, it introduces itself to the large European and American markets and ...

BIT 2023 is monitoring data and trends to support operators in preparation for the 2023 edition.

From walking to cycling and villages, slow tourism attracts 54% of potential travellers. All the opportunities for growth at BIT 2023.

In 2021, 13% of Italian bookings were related to food and wine proposals. But it’s a global phenomenon.

Bringing Innovation into Travel will be once again the leitmotif of this year's rich schedule of events among networking, trends and business tools.

Despite international uncertainties, the country saw a fourfold increase in arrivals from Italy between 2021 and early 2022. Partly thanks to a renewed, green and slow tourism.

Visit USA, a long-standing BIT partner, has pioneered more flexible, modern destination promotion. Ideal for a destination as rich in experiences as the States.

As of 2015, the Region was one of the first to focus on sustainable tourism. And the results are evident: from cycling and hiking to unique experiences amid wild nature and fairy-t ...

From its Tibetan bridges, Skywalk and the beaches of Maratea to the super-hospitality of Matera and its film tourism, the Region introduces itself to the world at BIT 2022.

From the sea to the mountains, from art to opera to its travelling theatre festival, MArCHESTORIE, this region presents experiences for every type of traveller at BIT.

The ASTOI Village debuts, hosting for the first time up to 20 associated tour operators including Alpitour, Alidays, Boscolo Tour Operator, Costa Crociere, Cocktail Viaggi, Futura ...

A tourist destination to be enjoyed in the name of sport, nature, adventure and fun. To fully enjoy the extraordinary environmental resources of a land waiting to be discovered.

At BIT 2022, technology, digitalization and sustainability are of great importance, the red thread running through all five macro-areas of the event schedule. The most relevant tre ...

After the pandemic, travellers are once again booking abroad. That's why it becomes even more essential to also take actions to care for the evolved and conscious traveller.

Slow and sustainable tourism is a natural evolution for a region characterized by open spaces, nature and a wide variety of landscapes, all within a few hundred miles.

In Lombardy, the strategic drive toward sustainability impacts on the Region’s tourist promotion too. The final goal is to highlight the beauty of nature and landscape on the terri ...

BIT 2022 is preparing a rich schedule of events shaped on the needs of today’s scenarios, as confirmed by studies such as the one carried out by the Milan Polytechnic.

The pandemic, among other things, has taught us a new sense of time. The Middle Eastern country took this opportunity to relaunch a new sustainable and quality tourism.

The Region is ready to welcome once again Italian and international tourists with slow initiatives, focusing on the great local food and wine tradition.

Tutankhamun, the Rosetta Stone and the new Cairo museum are the symbols of a tourism that is becoming more respectful of nature and history.

The Region proposed many initiatives to enhance in a sustainable way its incredible naturalistic, historical and cultural heritage, adapting to the desires of the new traveller.

One of the first hotel groups in Italy to emphasize the theme of environmental sustainability describes its strategies for 2022.

Malta, Portugal and the Balkans are the most popular destinations of 2022 for this new reality devoted to quality tourism.

International arrivals will not return to their pre-pandemic level before 2024. This year, however, it will already be possible to exploit certain trends in business terms. Trade f ...

Sustainability and rediscovery of territories in terms of food and wine meet in the new post-pandemic trends of nature and open-air tourism.

The Region’s strategy also includes initiatives to attract the most knowledgeable visitor and participation in international projects.

The theme of sustainability is central to a country like Israel, as Kalanot Goren, director of Israel's National Tourist Office, tells us.

Sustainable travel is at the heart of BIT's proposals: in particular, it is a cross-cutting theme in the rich programme of events, as well as being discussed in a dedicated 'Sustai ...

Analysts agree that the sector is recovering despite uncertainties, while surveys among travellers suggest a strong desire to “make up for lost time”.

From the North to the South, the Regions are focusing with increasing conviction on tourism that is not only sustainable, but also responsible and respectful of places. The Veneto ...

The classic "white sand, crystal clear water" destinations of many Italian and European travellers are preparing for a green and responsible 2022: the example of the Maldives.

From the 12 most beautiful spring blooms to cycling, kite surfing or trekking. Looking at Bergamo and Brescia as the 2023 Culture Capitals and the 2026 Winter Olympics.

Thinkers and architects, artists and art critics, opinion leaders and pop stars propose new visions that can become levers of growth.

Thanks to the tourist season pass, from mid-May it will be possible to travel between regions again. Which are preparing to welcome internal tourism with new, interesting offerings ...

Between safety protocols, vaccination programmes and proposals adapted to the new normal, the medium to long haul could be the surprise of 2021 travel.

With examples such as Malaysia and the Dominican Republic, and also San Marino "on our doorstep", international tourism is ready to get going again in the summer, too.

From North to South, Italian destinations are coming to the rescue. Lazio focuses on villages, Friuli Venezia Giulia on experiences and Abruzzo on lifestyle. The City of L'Aquila i ...

More than 1,000 exhibitors are ready to capitalise on the opportunity for even more immediate and equally effective contact with buyers and visitors through the new online platform ...

Among more than 90 sessions, of great interest is the Technology & Innovation area dedicated to the most innovative solutions, from experiential promotion to health protocols.

While the Traveller Review Awards testify to the worldwide search for nature-based destinations, in Italy wine and food tourism focuses on starred restaurants, whilst culture remai ...

The digital formula allows operators to interact even more immediately with buyers and the public. More than 90 events are in the pipeline, focusing on key issues for the restart.

Parks, FAI Sites, Refuges and The Unknown Mountains. And much more. For many people, travelling in the Covid era is discovering destinations they would not have thought of before.

Nothing will be the same even when the emergency ends. It will be necessary to focus on long-term factors such as ethics, sustainability and digital: in the words of Simon Anholt, ...

A trip will be the first choice for 40% of Italians when it comes to restarting consumption in 2021. Although, 44% want a new digital-physical hybrid experience.

Bit Milano inaugurates the new section dedicated to reflecting on the sector’s "higher" and more strategic aspects by meeting with ADUTEI DIRECTOR Aljoša Ota, futurologist Roberto ...

The search for safe, not overly crowded open-air destinations is driving small villages and nearby countryside solutions alongside big cities and charming spots.

Several long-haul destinations have used the Covid time-out to develop their uniqueness, drive innovation and review business models.

For years, local tourism systems have existed but now have new potential to be developed given the recovery. Better if in synergy with production districts. And not only the food a ...

As operators testify, the sector's resilience is leading to profound changes that will make travel more digital, personalised and sustainable in the long term.

Milan accepts the challenge of launching its Convention Bureau at a time when it is still evolving.

Activism confirms the sector's confidence in a recovery that focuses mainly on luxury, quality food, and unique experiences.

From long-distance smart working to yoga online, the strategies of destinations are multiplying to respond to new needs. The success stories of Anguilla, Hawaii, Malta and Mauritiu ...

The thrills of great destinations combined with the discovery of new ones. But also more technology, more services and a more diversified offer between requests.

The data collected and analysed by BIT OBESERVATORY suggest that there are margins for the entire sector to bounce back in 2021 after this year's inevitable debacle.

Not just charming villages. Italy has a unique range of proposals to offer, such as the historical trekking trails, in the new normality.

Initially scheduled for February, BIT, the International Travel Exhibition will now be held at fieramilanocity from 9 to 11 May 2021.

BIT 2021 will be the ideal window to look beyond the current situation and discover a preview of the trends that will emerge after the emergency. There is already one clear emergin ...

Digital helps to promote, security and reliability retain targets while new products and operational tools aim to conquer new ones. In view of the recovery.

The new Fiera Milano Platform offers an integrated ecosystem of physical and digital services, while Fiera Milano will support participation also financially.

This year's schedule of events and conferences will be richer and more focused than ever, with numerous presentations of data and reports and insights.

According to a ENIT survey, 1/3 of Italians are looking forward to the Christmas holidays. For Euromonitor, the future of travel will be sustainable, responsible and digital.